1.26.2009

Coke Zero With a Twist




I wrote back in November about Troy Polamalu's reprisal of Mean Joe Greene's famed Super Bowl ad. And now the fine people at Coca-Cola have seen fit to let slip this little tidbit. Apparently, there's some sort of "twist" to this version. Whatever.

I hate that we, as eager fans are forced to suckle at the teet that is methodically planned-out media hoopla. I picture the unweildy execs down in Atlanta watching with delight as this Youtube clip's #s swell.

"Dance, minions, Dance!"

3 comments:

beeker said...

Did we just watch a trailer for a commercial? Yes, I believe we did.

Spatula said...
This comment has been removed by the author.
Spatula said...

I enjoyed Dr. Pepper's use of Emerson, Lake, and Palmer's "Karn Evil 9" in their ad campaign last year. Yes, they used a song that bashes the commodification of life and religion. Good call on that one Pepsico. Then there was Gatorade's use of Lou Reed's "Walk on the Wild Side" ("and the colored girls go do-da-do ...") while African-American athletes walk down the road. Good way to pay attention to the lyrics.